US Renewables Trade Group Formally Launches

The American Clean Power Association (ACP) has formally launched with a new website and ad campaign showcasing the size and economic punch of the renewable energy industry and its future potential.

The new trade association brings together wind, solar, transmission and storage companies, along with manufacturers and construction companies, project developers and owners/operators, utilities, financial firms, and corporate purchasers of clean power.

ACP’s campaign, called 'All Ready' will run online and on social media and is aimed at educating energy industry stakeholders and thought leaders.
The campaign will run for several months and highlights the innovation, growth and investment happening across the country to make clean power the dominant form of energy in the US.

The ads also aim to drive audiences to ACP’s new website, www.cleanpower.org, which features information on policies and issues related to solar, wind, storage and other renewable technologies.

ACP chief executive Heather Zichal said: “Our ad campaign tells a story about how much our industry has already accomplished – from providing enough clean power for 49 million American homes, to creating 300,000 American jobs, to investing $300bn dollars in US projects – and how we’re ready for what’s next.

“I’m so excited to be able to draw attention to the innovators, investors, and industries making renewables a reality across the country.

“The renewable industry is ready to solve two of the nation’s biggest challenges - rebuilding our economy and addressing climate change.

“In his inaugural speech, President Biden announced bold climate and energy goals and our ad campaign reinforces the fact that the clean power industry is ready to help our country meet them.”

In September last year, the American Wind Energy Association announced plans to merge with a new organisation called the American Clean Power Association representing a broad spectrum of green power technologies.