Dongfeng Motor Opens Flagship Store, Training Center for Commercial Vehicles in Ecuador

Dongfeng Motor Industry Imp. & Exp. Co., Ltd., the overseas division of Dongfeng Motor, recently opened its commercial vehicle flagship store and Americas Regional Training Center in Guayaquil, Ecuador. This marks a key milestone in the company’s expansion into the region.

Guayaquil, Ecuador’s largest economic hub, serves as a major gateway to the South Pacific. It accounts for 60% of Ecuador’s commercial vehicle market and is a critical logistics hub in the Andes region.

The new commercial vehicle store integrates vehicle sales, retail financing, immersive user experiences, spare parts supply, and technical training. This five-in-one facility aims to build a “golden triangle” of brand value, channel networks, and intelligent services, offering comprehensive solutions to customers.

Simultaneously, the Americas Regional Training Center functions as a technical talent hub. It provides tiered training for technicians, service advisors, and management personnel. The center plans to host 20 annual training sessions, producing around 8 skilled professionals each year. This will strengthen regional aftermarket capabilities.

With these facilities operational, Dongfeng Motor aims to improve regional service response times by 50% and reduce spare parts delivery cycles to 48 hours. These changes are expected to enhance customer satisfaction and service efficiency.

This strategic move underscores Dongfeng Motor’s commitment to global expansion and its focus on building a robust presence in the Americas.